El Taller de Sagrario

To introduce the relaunch of this blog, I thought it would be a good idea to go right back to basics. What are graphic design and editorial design? And what are their main characteristics?

Of the two, it is actually harder to define graphic design, there being no single, standard definition. Merriam-Webster defines graphic design as como
: the art or profession of using design elements (as typography and images) to convey information or create an effect ; also : a product of this art, which is a circular definition: graphic design is what uses design elements, as if a surgeon were defined as someone who uses surgical instruments. Linguistically, this is a cop-out.

And it should be said that not everyone thinks a more precise definition is needed.  Precisely under the heading “What is Graphic Design” in his “Basic Design and Layout,” guru Alan says “A designer’s function consists of solving communication problems related with products, ideas, images and organizations, and doing it in a precise, original way.” Which is all very well, Alan, but you haven’t answered the question. But there is the suggestion of an answer there, in the word ‘communication.’ The phrase that always crops up when someone attempts a definition of graphic design is ‘visual communication.’ And to differentiate the graphic designer from an industrial designer or a fashion designer or an architect, I am going to add another idea – two dimensions. The graphic designer’s working medium is flat, be it paper or a computer screen (which does not exclude the misnamed 3-D graphics, which are only representations of three dimensions in two). Even the design of containers and packaging is essentially two-dimensional, and uses the same resources – typography, shape, colour, etc. – as any other kind of graphic design.

I’ll look at the different branches of graphic design  – editorial, advertising, web design, packaging… – in the next post. For now, here is my tentative definition (and I’ll be delighted if anyone wants to argue with it, especially if you can put forward a better one – that’s what comments are for):

Graphic design is the use of visual elements in two dimensions to facilitate communication.

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